Grow Your Jewelry BizSocial Media for Jewelry Makers 2.0 296 captions that turn likes into sales
Fill-in-the-blank Instagram captions written just for jewelry makers who sell on Etsy or Shopify. Plus a simple framework that shows you what to post, and why it works.
Get the captions for $37 → Instant access · Digital product · Price in USDWhat is Social Media for Jewelry Makers 2.0?
Social Media for Jewelry Makers 2.0 is a $37 library of 296 Instagram caption templates made for jewelry businesses. Each caption is fill-in-the-blank, so you add your own pieces, materials, and shop link. The captions follow the Post-to-Purchase Framework, which moves people from first seeing your jewelry to feeling ready to buy it. It's made by Kelsie Wagner of Grow Your Jewelry Biz.
| What it is | 296 fill-in-the-blank Instagram caption templates + the Post-to-Purchase Framework |
|---|---|
| Price | $37 USD, one-time |
| Made for | Jewelry makers and jewelry sellers |
| Works with | Etsy, Shopify, or any online shop |
| Format | Google Doc caption library + short walkthrough video |
| Access | Instant, through an online student area |
| Made by | Kelsie Wagner, Grow Your Jewelry Biz |
Your posts get likes. So why aren't they getting sales?
Most jewelry makers post because they've heard they're supposed to. A pretty photo, a short line like "New earrings in the shop!", and then... nothing. A few likes. Maybe a nice comment. No orders.
The problem usually isn't your jewelry. It's that your posts don't give people a reason to buy. Likes are nice, but buyers are the goal. Your Instagram should work like a little storefront that gets your jewelry in front of people and sends them to your shop.
That's what these captions are built to do.
Everything you need to know what to post
The captions are sorted into four types, so you always know which one to use next.
Get people talking
Captions that get comments and replies, so more people see your posts.
Show why it's worth it
Captions about materials, care, and quality that help buyers trust your pieces.
Let them know you
Captions that share your story, so people want to buy from you and not a big store.
Ask for the sale
Captions that point people to your shop, without feeling pushy or salesy.
You also get
- The Post-to-Purchase Framework. A simple way to mix your posts so strangers get to know you, like you, trust you, and feel ready to buy.
- Captions sorted by tone and product. Find a fun one, a heartfelt one, or one for a certain type of piece, fast.
- Holiday and gift captions. For the busiest selling season of the year.
- A short walkthrough video. So you know exactly how to use the library from day one.
- You sell jewelry on Etsy, Shopify, or both
- You stare at a blank caption box and don't know what to write
- Your posts get likes but not sales
- You have a day job or a busy life and want posting to be quicker
- You'd rather not be on camera all the time
- You want someone to post for you (this is a do-it-yourself library)
- You're looking for a full ads or Etsy SEO course
- You don't plan to use Instagram at all
From blank caption box to posted, in minutes
1. Pick a caption
Choose one from the type you need today: engage, educate, connect, or sell.
2. Fill in the blanks
Add your piece, your materials, and your shop link. Make it sound like you.
3. Post it and move on
Pair it with a photo or video of your jewelry and get back to making.
What buyers are saying
"I made my first post after purchasing this system, and I got a sale immediately! I'm excited about continuing. 👍" Handmade earring maker
"I finally feel like I know what to say. Posting doesn't give me anxiety anymore 😂, I actually look forward to it! I scheduled an entire week of posts in 30 minutes! This literally saved me HOURS! Total game changer." Jewelry maker
I wish I'd had this from day one
When I was running my jewelry business, I sold on Etsy and later Shopify, mostly on the side of a full-time job. I posted because I thought I had to, and honestly, I was guessing at what to write every single time.
It wasn't until I moved into marketing that I learned how people actually decide to buy. Making jewelry and marketing jewelry are two very different skills. This library is the shortcut I wish I'd had, so you can skip the guessing and get back to the part you love.
Kelsie
Frequently asked questions
Does this work if I sell on Etsy and not my own website?
Yes. The captions work no matter where you sell. Most jewelry makers I help sell on Etsy, Shopify, or both. You just swap in the link to your shop.
I sell jewelry but I don't make it. Will this still work for me?
Yes. Most of the captions work for anyone who sells jewelry. About 20% talk about the making process, and you can skip those or change them to fit how you choose your pieces.
Do I need a lot of followers for this to work?
No. The captions are built to turn the people who already see your posts into buyers. You don't need a big account. You need posts that give people a reason to buy.
How often do I need to post?
It works whether you post twice a week or every day. I'd try for at least three posts a week, but pick a pace that fits your life. With 296 captions, you won't run out.
Do I have to be on camera?
No. These are captions, the words under your post. You can use them with photos of your jewelry, simple videos, or Reels. Showing your face is up to you.
Is this a course or a set of templates?
It's mostly templates, with a short walkthrough video and the Post-to-Purchase Framework so you know how to use them. You can start posting the same day you buy.
How do I get it after I buy?
You get an email right away to set up your account in the student area. Inside you'll find the walkthrough video and a link to the caption library in Google Docs, so you can copy and paste from your phone or computer.
Can I get a refund?
Because this is a digital product you get right away, all sales are final. If you have a question before you buy, read through this page or reach out first.
Stop guessing what to post
Get 296 jewelry captions and the framework that ties them together, so you always know what to post next.
Get the captions for $37 → Instant access · Made for Etsy and Shopify sellers